Pier601 Creative worked with the Brand Identity Leadership Team (BILT) to help assist branding Wilmington and the Carolina Coast for business. Pier601 received two creative concepts from BILT, and were asked to develop logo ideas for branding Wilmington and the Carolina Coast. Pier601 created three logo designs for the idea Create and Re-Create. Pier601 also created two logo design for the idea Discover and Re-Discover. On December 3, 2014, Pier601 presented the following five logo designs to BILT.