IMC Conference

IMC Conference

The 2023 IMC Conference focused its theme on innovation, meaning, and communication. The IMC Conference is a biennial international conference of IMC academics and professionals hosted by the UNCW Department of Communication Studies. The conference, hosted from May 31sr to June 2nd of 2023, focused on how IMC intertwines innovation, meaning, and communication. 

Our Work

The Pier601 Creative team worked to create a logo, a curated music playlist, and social media content that highlighted panel speakers and advertised the conference app. The team utilized UNCW colors and fonts to show that the conference is a UNCW related event. The team also researched the target audience of the conference attendees to determine the best playlist and content creation.