A cloud-based solution

The Universal Writing Continuum is a cloud-based solution to make K-12 students effective writers. A UNCW professor in the Watson College of Education, Dr. Deborah Powell, created UNI-Spire as a comprehensive platform to help teachers promote successful writing among their students.

our work

This semester, Pier601 Creative worked with the UNI-Spire team to help promote and market this new software. Along with researching target markets, Pier601 Creative began the process of creating a tutorial video for potential buyers to better understand the program. In Fall 2015, our team created a storyboard and a script for the tutorial video, with plans to begin filming in January 2016.