left wing to right wing

WingSpan is a political television show that is the result of a major applied learning collaboration within the Communication Studies Department of the University of North Carolina Wilmington. Pier601 was responsible for the logo, as well as the brand and visual identity of the show, which included deciding the font and color scheme. 

a brand new identity

Our team helped WingSpan to construct their brand in its earliest stages. Below is an example of a Pier601 brand identity guide developed to solidify the WingSpan brand. Nobody likes an identity crisis.